SEO

Get in front of customers
who want to buy

SEO hero image

In 2022, search engines are still the main way customers find what they are looking for and drive 3x more traffic to websites than social media. But 92% of users don’t go beyond Google’s first page – If you’re not on page one, potential customers are going elsewhere.

You are losing business if your website is not on page one for the right keywords.

The Liquid Media team of passionate SEO experts develop and implement strategies that build brands, get page one rankings and drive targeted traffic for keywords that matter.

Our solutions focus on the entire customer journey, providing not only rankings, but also an enjoyable user experience that drives conversions.

Search Engine logos

Google Search - The Numbers

60% of ALL web traffic is Organic Search

90% of ALL searches start on Google

92% DON’T go past the first page

SEO for Ecommerce

"SEO has the highest ROI of any type of ecommerce marketing campaign"

- inc.com

When they need or want a product or service, most people perform a Google search. They are looking for prices, comparisons and other information to help them make a buying decision.

By ranking in Google, your website will be found by qualified ecommerce customers, who are, very often, ready to buy.

SEO has the highest ROI of any type of ecommerce marketing campaign, but most online stores are built with little consideration of search engines. Instead, they rely on social media and paid ads, which are great sources of revenue, but require constant effort and stream of income.

SEO campaigns provide long-term value, by building rankings that last, authority and referral traffic. Combining SEO with ads, we maximize the potential market for our ecommerce clients and create campaigns that work holistically to increase traffic and conversions.

SEO for ecommerce is much more than adding keywords and getting links. You need to understand how search engines work and what they reward. Liquid Media specialize in SEO for ecommerce, analyzing buyer intent and behavior, and implementing effective, strategic campaigns.

Featured Case Studies

We don’t just promise exceptional results, we deliver them. Here’s just a few of the SEO campaigns we have worked on.

Home Decor

+75% Organic Traffic
+80% Revenue

Luxury Watches

+200% Organic Traffic
+74% Revenue

Higher Education

+230% Organic Traffic
+75% Student Enrollments

Designer Dress Store

+319% Monthly Revenue

Jewelry Store

+200% Organic Traffic

Subscription Box

+1400% Organic Traffic

Vape Store

+91% Transactions

Essential Oils

+65% Organic Traffic

Pizza Delivery

156,403 visits per month
Bounce Rate decreased 80%

Life Coach

+700% Organic Traffic

CBD

+159% Monthly Revenue

Online Dating

+63% Non-Branded Traffic

Transparent Reporting

Our custom client dashboard provides key analytics data across SEO and paid campaigns and displays it in a logical way that allows for efficiency and focus in decision making.

As a client, you and your team will be able to log in at any time to see a 360° view of the the work we are doing and the metrics affecting your bottom line.

The Next Step

Are you ready to work with a world class digital agency that will help take your business to the next level? Schedule a short discovery call to see if Liquid Media is the right solution for you.

SEO Case Study

Home Decor Online Store

The Challenge

This home decor store had weak visibility in Google and received low daily organic traffic.

The client relied mostly on paid traffic, but still a high proportion of visitors left without engaging with the site content.

The Solution

We implemented technical and on-page SEO to fix various issues that were affecting the site’s ranking, including optimizing page-load speed and internal linking structure.

We also optimized the site design to improve user experience and conversions.

Home Decor store ahrefs data

The Results

Our SEO campaign moved 5,122 keywords onto the first page of Google for this client.

Overall Organic traffic increased by 75% and revenue from organic traffic is up by 80%.

home decor organic traffic stats

SEO Case Study

Luxury Watch Ecommerce Store

The Challenge

This high-end watch store had several on-page technical and SEO problems that were adversely affecting its search engine performance. There were several issues, including:

– website structure
– internal linking
– very poor content
– slow page-load speed
– low visitor engagement
– low conversion rates

The Solution


First we performed a complete website audit to identify technical challenges and opportunities. Resolving the speed issues provided a quick win and immediate lift in the search engines.

We devised a long-term SEO and content marketing strategy to reposition the store as a leading authority in the luxury watch market.

A long term link building strategy was introduced to improve the site’s rankings for keywords that would bring targeted visitors to the store.

The Results

The SEO campaign increased organic traffic by 200% (to 70,000 visitors per month). Conversion rates increased by 65% and overall revenue from search engine traffic increased by 74%.

The store has now established itself as one of the leaders in the luxury watch market, with 1,300 relevant keywords on Google first page and an increase in Ahrefs Domain Rating from 15 to 74.

Luxury Watch Store ahrefs data
Luxury Watch Store Branded v Non Branded kw
Luxury watch store organic traffic growth

SEO Case Study

Higher Education Test Preparation

The Challenge

The client ran online courses to prepare students for GMAT, SAT, ACT, GRE and TOEFL tests.

Despite the quality of the courses, the website and landing pages appeared unprofessional and converted poorly. Actual traffic volume was not bad, but it was very untargeted, for keywords that didn’t convert to leads or sales, or even on completely unrelated topics.

Off-Site SEO was poor, with a large number of low quality links pointing to the site, which had been added by a previous SEO agency.

The Solution

We created a long term SEO plan for the website with the main goals of increasing the relevance of traffic coming to the site and improving its usability and conversion rates.

We ran multiple SEO audits to fix the site’s technical issues and rebuilt the content from the ground up. Each page was designed with the customer journey in mind and led to a relevant call to action. Site content was designed to be both SEO friendly and authoritative. 

Following a link audit we disavowed spammy links that were damaging the site’s SEO. With the new, quality site content , we could attract a lot of links naturally as well as by direct outreach to high quality sites.

 

Higher Education Test Prep ahrefs
Branded v non branded keywords
Higher Edutcation Test Prep referring pages

The Results

Overall, we increased traffic to the site by 230% (97% of which was for non-branded keywords) Student enrolments increased through both an increase in keyword relevance and better CRO on landing pages.

Through the course of the campaign we secured over 200K backlinks.

SEO Case Study

Designer Dress Online Store

The Challenge

This New York designer dress store was stagnating in the search engine, with falling rankings month over month and a constant drop in monthly revenue.

The Solution

Designer Dresses ahrefs data

First we performed detailed market and competitor research to find why the client’s site was performing so poorly relative to the competition.

From there, we developed a solid strategy to fix the many technical issues the site had and to create content that would engage visitors and rank the site for multiple high volume keywords.

We found that a poor link profile was damaging the site’s ability to rank, so began a white-hat link building campaign that would help push the site up the SERPs.

Designer Dresses Referring Domains
Designer Dresses Store Organic traffic growth

The Results

Our SEO strategy got our client top 3 rankings for over 1,000 keywords. 85% of all traffic is non-branded. High quality content increased visitor engagement and reduced bounce rate by 65%.

Overall, our SEO campaign increased monthly revenue for this client 319%.

SEO Case Study

Jewelry Store

The Challenge

This online jewelry store was facing fierce competition from other luxury brands and was struggling to make it onto the first page for any important keywords. Traffic to the site was decreasing month over month.

There were multiple technical SEO errors on the website. Products pages were poorly optimized with very little unique text content on most product pages.

The Solution

We implemented a long term SEO strategy focusing on several areas. We performed a deep technical analysis to fix the technical issues the site had and then designed a site-wide restructure of the site content.

Link Building was done by outreach and overall we attracted over 2,000 quality backlinks.

The Results

Organic traffic to the website increased by 28.5k per month, 96% of which was non-branded traffic. We have moved over 10k keywords onto the first page of Google.

Jewelry Store ahrefs data
Jewelry Store organic traffic
Jewelry Store referring domains

SEO and Ads Case Study

Subscription Box

The Challenge

The client ran a “novelty” subscription box. Customers received a different selection of niche products each month for a fixed monthly fee. The campaign was to run nationally (USA).

At the time, the concept of subscription boxes was relatively new. The campaign not only needed to educate the audience on the benefits of the box itself, but on the concept of paying a subscription for unknown, non-essential items.

The Solution

This was a large scale campaign and the fact that it was run nationally presented it’s own problems, in that we found different regions reacted to the concept differently.

Our solution was to run both local and national SEO campaigns, alongside PPC (search and display) and retargeting campaigns. Lead capture was the primary objective, which was followed up by the client’s sales department.

We also ran press releases to boost the mainstream adoption of the concept.

Subscription Box Campaign Data

The Results

We increased traffic to the client’s website by 1400%, with most traffic coming organically after the initial PPC kickstart to the campaign. The website gained good rankings nationwide, with traffic coming from over 16k keywords.

Visitor relevance was key and the client’s  sales team achieved a 50% contact to customer ratio.

 

SEO Case Study

Vape Store

The Challenge

This Vape store had a weak online presence and was struggling to make a good ROI from online purchases. The website was poorly optimized for SEO. It had poor performing product pages and several technical issues, in particular with internal linking.

There are several regulations governing marketing in the Vaping industry. SEO is an ideal way to generate customers in sensitive niches such as this.

The Solution

After performing a technical clean up of the site, fixing internal linking and applying Schema markup, we performed in-depth competitor analysis and keyword research.

We added SEO optimized content to the product pages and began a blog serving valuable content to visitors. High quality links were procured by outreach to quality, relevant sites. The site was also optimized for conversions – to provide less friction for purchases and easier upsells.

The Results

We achieved a 55% increase in organic visitors to the site and a 91% increase in transactions. Overall, in the short term, campaign ROI was 26%.

Vape Store Organic Traffic
Vape Store Organic Keywords

SEO Case Study

Essential Oils Brand

The Challenge

This Essential Oils store was struggling in a very competitive online niches. The site was performing badly with low brand visibility in Google. It ranked low for any relevant keywords with search volume.

This was the store’s first ever SEO campaign and there were a lot of technical SEO issues on the site.

The Solution

We developed a campaign based around keywords with high buyer intent. Product listings were updated with unique content optimized for keywords with good search volume. This also resolved issues of duplicate on-page content that the site was experiencing.

We started a blog to bring more targeted visitors and to add value for the existing website audience.

We started an link building outreach campaign to get links from high authority, relevant sites in the beauty and health niche.

The Results

The client’s website experienced a 65% growth in organic traffic, with non-branded traffic increasing from 51 to 3,830 visitors per month.

The number of keywords the store ranked for went from 300 to 4,923 since starting the campaign.

essential oils site ahrefs data
Essential Oils Site Competitive Positioning
Organic Traffic Results

SEO Case Study

New York Style Pizza Restaurant and Delivery

The Challenge

This Pizza delivery and restaurant website was poorly optimized and had poor feedback for user experience. They had a weak brand presence and were suffering from competition from well-known competitors such as Dominoes and Pizza Hut.

The bottom line is that they simply weren’t making enough sales.

The Solution

We started by doing some very in-depth competitive analysis, looking in detail at their strategies and what they were doing that was getting the most results.

We optimized for high volume keywords and created a long term content plan for a blog connected to the main website. As well as regular content syndication and link building, we also used Reddit and Quora to increase reach.

Special offers were key in enticing new and previous customers to make purchases.

Pizza Delivery ahrefs data
Pizza Delivery Organic Traffic
Pizza Delivery Keywords

The Results

The SEO campaign moved 1,052 keywords onto the first page of Google and 370 high volume, high buyer intent keywords to the top 3. This more than doubled total organic traffic to 156,403 visits per month. Bounce rate was decreased by 80%.

SEO Case Study

Life Coach Directory

The Challenge

The client runs an online directory for life and business coaches. It is quite a competitive market and any keywords with reasonable search volume were ranking poorly.

Due to the low organic visibility, the site received only around 600 visitors per month and had low enrollment rates.

The Solution

The team identified several tecnical issues on the site that needed to be fixed, such as broken links, missing schema and speed issues that the site was having. Additionally, the site was not mobile freindly.

We started by optimizing for ultra-specific keywords that would convert and a creating a high quality blog on the client website. This attracted natural links which we supplemented with link building outreach to high authority sites.

life coach ahrefs stats

The Results

From our SEO campaign, organic traffic to the client’s website increased 7X, of which 97% was for non-branded keywords.

Monthly enrollments coming from the website were increased by 89%.

SEO and Local SEO Case Study

CBD Store

The Challenge

Due to the sensitive nature of the CBD niche, our client faced many challenges in marketing their CBD products (e.g. restricted advertising opportunities).

The store was struggling in the search engines, failing to rank in several key areas and experiencing inconsistent growth despite the general upward trend in the CBD market.

The Solution

Our team identified the high-value keywords in the CBD vertical and developed an aggressive content and link building strategy. We added a blog to the client’s website that we updated regularly with high quality, SEO-optimized articles.

Because the store had a physical location the client’s Google Business Profile was optimized and Local SEO strategies were added alongside the online store aspect of the business.

The CBD market is relatively new, so we ensured that our strategy was flexible and could evolve over time.

CBD store ahrefs data
CBD store domain rating

The Results

Our local SEO efforts generated almost 50,000 impressions in Google Maps, with 1,081 clicks and 161 calls to the physical store address. Improvements in the quality of content on the website increased average session duration by 15%.

Overall, the SEO campaign generated a 159% increase in monthly revenue for the client’s website.

SEO Case Study

Online Dating Site

The Challenge

Our client is one of the largest international dating sites for educated singles.

Online dating is a very competitive market and the client was experiencing falling visitor numbers and signups. The website had low organic reach and weak brand awareness.

The Solution

Extensive SEO and technical audits helped to create a plan for the internal optimization of the site and a more organized approach to content management.

We identified several keywords that we wanted to rank for and created a long-term content creation plan (new articles and rewriting existing content).

The website improvements were combined with a large scale guest post and link acquisition campaign to increase brand awareness and bring in non-branded traffic.

online dating site ahrefs data
Online Dating Site Organic Keywords
online dating site referring domains

The Results

Over the course of the campaign we attracted links from over 3,000 different domains. As well as an overall increase in brand awareness, website traffic increased by 62.68% for non-branded terms.

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