Guest posts are one of the most powerful ways to get highly relevant and authoritative backlinks to a site. Unlike other forms of link building that are arguably unnatural and against Google guidelines, guest posting is considered to be a completely safe, white hat link building method.
Alongside authority, relevancy is one of the most important aspects we look at when choosing potential backlink placements. Because we are manually creating the content on our guest posts, (based around the target keyword and with the target site in mind), we can control relevancy at page level.