Ads
Ad Campaigns
That Deliver Results
Profitable Advertising Solutions
Our advertising solutions combine proven systems with creative thinking to deliver outstanding results. We develop profitable campaigns that align with brand values and message, and work in synergy with other marketing activities.
We have dedicated specialists working with ads on Google, Facebook, Instagram, YouTube and LinkedIn.
Our campaigns and strategies are built from the ground up based on extensive experience. We work in collaboration with you to understand the unique challenges and opportunities facing your business.
Advertising Platforms We Work With
Google is the most widely used seach engine in the world, and Google Ads is a valuable source of high quality traffic. We work with you to understand your business and goals, and create high perfoming, results-driven campaigns focused on relevant clicks that convert into leads and sales.
With Facebook and Instagram Ad campaigns, we implement strategies to drive high volumes of targeted traffic into your sales funnels. We can reach a highly customized audience, based on their demographic information, lifestyle, interests, behaviour etc., and develop highly optimized and scaleable campaigns.
LinkedIn is the the no.1 platform for B2B advertising. To generate leads and build a pipeline in this sector requires a specialised approach. Our LinkedIn experts are fully proficient in leveraging LinkedIn Ads to help you reach people with with specific professional backgrounds and present them with an offer that they cannot refuse.
Featured Case Studies
Targeting
We work with you to understand your “perfect customer”, craft an irresistible offer, and design creatives and sales funnels.
Precise targeting gets your ads to appear where potential customers will see them. We present your audience with a message that connects with them and with where they are in their buying decision.
We continually monitor and optimize all targeting variables that each ad platform provides. Our aim throughout the process is to narrow down to deliver the best ROI possible.
Ad Creatives
Our ad creatives (image and video) are designed and performance-tested to attract eyeballs, presell the visitor and get clicks.
A robust creative testing framework is a key area where brands can improve performance which is often overlooked by agencies and in-house teams.
We often test 100+ combinations of creatives and headlines over the course of a campaign to continually improve return on adspend.
Landing Pages and Sales Funnels
We create landing pages and sales funnels that look beautiful on all devices and, more importantly, they convert.
Using industry insights and A/B split testing, we optimise our landing pages’ messaging, design and call to action to improve conversions and deliver more leads and sales at lower cost.
Multi-step sales funnels are designed to guide the visitor through the sales process and maximize Average Order Value (AOV). Assuming similar acquisition costs (either for organic or paid traffic), then increasing customer spend is one clear way to dramatically improve ROI.
Our funnel strategies are developed according to specific client business model and goals. We work with most major platforms, including Clickfunnels, Hubspot and High Level.
Transparent Reporting
As a client, you and your team will be able to see a live view of how all your campaigns are doing in your analytics dashboard. Your account manager will regularly review performance with you in order to collaborate on strategies to optimize and scale your campaigns.
We want to consider ourselves an extension of your business. It is our number one priority to ensure that your ad campaigns are successful.
Retargeting
Retargeting allows us to get your brand back in front of potential customers that might otherwise be lost. We use retargeting to reach potential customers across different ad channels with messaging based on their previous interactions with your brand.
Whether they need more education on your brand or offer, an incentive to buy, or simply a reminder of the benefits of your offer, we can provide them with the most appropriate message to guide them through the customer journey.
Track, Optimize, Test and Scale
Your dedicated account manager will monitor your campaigns daily and split test extensively. They will identify and improve elements that are under-performing, and scale where things are working well.
We continually optimize campaigns for better performance, and test new opportunities. Throughout this ongoing process, we aim to:
- improve lead quality
- reduce cost per acquisition/sale
- improve ROI
- increase conversion volume
- outperform your competition
- scale and grow
The Next Step
Are you ready to work with a world class digital agency that will help take your business to the next level? Schedule a short discovery call to see if Liquid Media is the right solution for you.
